Sequencing
Build a routine
Not a quiz that recommends everything. This is the order the products go in, which ones should never share a step, and how few of them you can get away with. Four products is a complete routine. Most people do not need more than six.
Morning
- 01
Cleanse
1010Cold Cream Cleanser1020Clarifying Gel WashOptional in the morning if your skin runs dry — water is often enough.
- 02
Prep
1040Balancing Essence1050Glacial Face MistLeave skin visibly damp. This is what makes the next step go further.
- 03
Concentrate
2010Ascorbic Concentrate 15%2030Peptide ConcentrateAscorbic belongs in the morning. Never layer it with 2070 in the same step.
- 04
Moisturise
3010Daily Barrier Cream3030Weightless Gel-CreamOne is enough. Pick by how oily your skin actually is, not by season.
- 05
Protect
6010Invisible Fluid SPF 506020Tinted Mineral SPF 40The only non-negotiable step on this page. Two finger-lengths.
Evening
- 01
First cleanse
1030Micellar Prep WaterSunscreen does not come off in one pass. Skip this and the rest sits on a film.
- 02
Cleanse
- 03
Prep
1040Balancing EssenceNot on the same night as 5010.
- 04
Active
2020Retinal Concentrate 0.1%2070Azelaic Concentrate 10%2040Barrier ConcentrateOne active per evening. 2020 and 5010 never share a night.
- 05
Eye
- 06
Seal
Weekly
Steps that are not daily
Most of the damage people do to their own skin comes from using a good weekly product several times a week. The frequency on these is the instruction, not a suggestion.
5010
Weekly Resurfacing Peel
Once a week. Not twice.
5020
Enzyme Polish
One to two times a week, or instead of the peel on a sensitive week.
5030
Mineral Clay Mask
One to two times a week, T-zone only if only your T-zone is oily.
5040
Overnight Recovery Mask
Any night skin looks worse than it did in the morning.
Rules worth keeping
- One new product at a time, with two weeks between additions. Add three at once and a reaction tells you nothing.
- 2020 and 5010 never share an evening. Both are strong; together they are just irritation.
- 2010 in the morning, 2070 in the evening. Layered in one step you get the downside of both.
- Apply concentrates to damp skin. It is the cheapest upgrade to any routine.
- If skin looks angry, stop everything except 2040 and 2080 for a week. Do not push through it.
- Six weeks before you judge anything. Twelve for peptides.
Rather not assemble it
The 9000 regimens are these sequences already built, priced below the sum of their parts, with a printed card that sets out the order and the ramp-up schedule.
All regimensOr start from a concern
35 products in the line